Roll the Calls: A Memoir
Ari Emanuel
Sep 2026 · Sold by Knopf
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NEW YORK TIMES BESTSELLER • One of Hollywood’s most accomplished, feared—and funny—dealmakers has some stuff he wants to get off his chest. A lifetime worth of stuff. And secrets. And stories. And it all makes for one hell of a ride, and one of the must-read books of the year.
“A no-BS look at what it takes to make it in business and in entertainment from a man who knows how to do it better than anyone else.” —Paul "Triple H” Levesque (14-Time World Champion, WWE Chief Content Officer)
"Excellent. . . . Behind the world famous 'raging veneer' is a man who loves what he does.” —Dwayne “The Rock” Johnson
Ari Emanuel has long been one of the most influential people in the world, but he’s also something of a mystery. Part of the reason is Emanuel’s job description. As Hollywood’s best-known super-agent—the inspiration for Ari Gold in the classic TV drama Entourage—he’s paid to speak for his A-list clients, not himself.
Now, for the first time, the agent, the mogul, the ferocious power broker, speaks for himself, about himself, and about the game of life—often at the top of his lungs.
In Roll the Calls, his take-no-prisoners memoir, Emanuel tells the incredible stories behind the signings and firings, the triumphant mergers and nasty breakups, the hard-won victories and crushing mistakes.
With great comic zest, and in precise cinematic detail, he traces the arc of a classic rags-to-riches career, from suffering through severe dyslexia, to clerking in the mailroom of CAA, to striking out on his own with three fellow agents, launching a new talent agency that would go on to represent some of the most glittering names in show business, including Larry David, Quentin Tarantino, Denzel Washington, Billie Eilish, Martin Scorsese, and Oprah Winfrey. Along the way Emanuel was also raising four kids, fighting and reconciling with friends and colleagues, coping with a failing marriage, and struggling to find love again.
Shattering the mold of stodgy CEO memoirs, Roll the Calls is told in a punchy, telegraphic style, with disarming humility and ribald candor. It’s a fable about success and failure, about creativity and persistence, and a master class in how to ignore the haters, how to overcome withering self-doubt, and, at moments of profound crisis and despair, how to be a fearless advocate for your most vulnerable client: yourself.
“A no-BS look at what it takes to make it in business and in entertainment from a man who knows how to do it better than anyone else.” —Paul "Triple H” Levesque (14-Time World Champion, WWE Chief Content Officer)
"Excellent. . . . Behind the world famous 'raging veneer' is a man who loves what he does.” —Dwayne “The Rock” Johnson
Ari Emanuel has long been one of the most influential people in the world, but he’s also something of a mystery. Part of the reason is Emanuel’s job description. As Hollywood’s best-known super-agent—the inspiration for Ari Gold in the classic TV drama Entourage—he’s paid to speak for his A-list clients, not himself.
Now, for the first time, the agent, the mogul, the ferocious power broker, speaks for himself, about himself, and about the game of life—often at the top of his lungs.
In Roll the Calls, his take-no-prisoners memoir, Emanuel tells the incredible stories behind the signings and firings, the triumphant mergers and nasty breakups, the hard-won victories and crushing mistakes.
With great comic zest, and in precise cinematic detail, he traces the arc of a classic rags-to-riches career, from suffering through severe dyslexia, to clerking in the mailroom of CAA, to striking out on his own with three fellow agents, launching a new talent agency that would go on to represent some of the most glittering names in show business, including Larry David, Quentin Tarantino, Denzel Washington, Billie Eilish, Martin Scorsese, and Oprah Winfrey. Along the way Emanuel was also raising four kids, fighting and reconciling with friends and colleagues, coping with a failing marriage, and struggling to find love again.
Shattering the mold of stodgy CEO memoirs, Roll the Calls is told in a punchy, telegraphic style, with disarming humility and ribald candor. It’s a fable about success and failure, about creativity and persistence, and a master class in how to ignore the haters, how to overcome withering self-doubt, and, at moments of profound crisis and despair, how to be a fearless advocate for your most vulnerable client: yourself.
NEW YORK TIMES BESTSELLER • One of Hollywood’s most accomplished, feared—and funny—dealmakers has some stuff he wants to get off his chest. A lifetime worth of stuff. And secrets. And stories. And it all makes for one hell of a ride, and one of the must-read books of the year.
“A no-BS look at ...
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About the author
Ari Emanuel leads TKO as executive chair and CEO and is executive chairman of WME Group, two companies that sit at the center of sports, entertainment, and culture. Since co-founding Endeavor in 1995, Emanuel has repeatedly transformed the business of entertainment—merging William Morris Agency and Endeavor to form global enterprise WME, acquiring IMG and UFC, and ultimately bringing WWE and UFC together to form the sports powerhouse TKO. Based in Beverly Hills, Emanuel continues to build across ventures that include the global events and experiences company MARI and the Las Vegas Raiders.
Ari Emanuel leads TKO as executive chair and CEO and is executive chairman of WME Group, two companies that sit at the center of sports, entertainment, and culture. Since co-founding Endeavor in 1995, Emanuel has repeatedly transformed the business of entertainment—merging William Morris Agency a...
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